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Author Stoldt, G. Clayton, 1962-
Title Sport public relations : managing stakeholder communication / G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold
Publisher Champaign, IL : Human Kinetics, 2012
book jacket
 Oakdale Circulating (2nd Floor)  GV714 .S77 2012    DUE 05-09-16

Edition 2nd ed
Description x, 373 pages : illustrations ; 29 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index
Contents Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Using the internet in sport public relations -- Developing organizational media -- Focusing on the sport organization media relationship -- Managing the sport organization media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations
Subject Sports -- Public relations.
Mass media and sports.
Communication in organizations.
Alt Author Dittmore, Stephen W., 1968-
Branvold, Scott E., 1949-
ISBN 9780736090384 (hard cover)
073609038X (hard cover)
OCLC 769323225

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